A new mind-bending immersive experience in central London will take visitors on a unique and thrilling journey through the imagination.
FLOW, Thereafter opens at Outernet in central London on 16th October 2025, and will see giant figures lead the audience on an exploration of the subjectivity of contemporary art.
Outernet London’s Now Building is the most visited cultural attraction in the UK and home to the most advanced screens in the world. Found next to Tottenham Court Road Station and Oxford Street, it is free to visit.
The new show is the latest in a series of iconic productions, which are free to enjoy, from The Butterfly Experience to Tetris.
FLOW, Thereafter is the sequel to the hit show FLOW, produced by South Korean design firm D’strict – a huge digital media performance that translated the full history of Western art into dance, projected on the floor-to-ceiling, four-storeys-high, 16k definition screens. The familiar figures from the original, which opened to acclaim in February 2024, will engage in a massive game of chase or hunt (depending on how you see it).
“FLOW” captivated audiences when it premiered at Outernet in 2024, and we’re delighted to once again collaborate with D’strict to bring its spectacular sequel, FLOW, Thereafter, to our screens. D’strict are true visionaries, and this new work playfully reimagines contemporary art through larger-than-life characters and breathtaking visuals. Whether you’re a tourist, commuter, art enthusiast, or simply captivated by creativity, we know audiences of all ages will be mesmerised by this extraordinary experience. We can’t wait for everyone to see it – Alexandra Payne, Outernet Director, Creative and Content Studio
Outernet London is the most visited cultural attraction in the UK and home to the most advanced screens in the world. Outernet is an immersive entertainment and culture district designed to provide experiences for audiences and brands the likes of which have never been seen before. Outernet features the world’s first of its kind space – The Now Building – containing an immense digital canvas: a 4-storey high, floor to ceiling, 360 degree, 16k screen surface. London will kick off a global roll out with sites planned in New York, LA and Europe.
For more information, please visit the website at dstrict.com
Many people hold the preconception that contemporary art is difficult and hard to understand. Because of its perceived sophistication, they often feel intimidated or keep their distance from it. “FLOW, Thereafter is a ‘Misinterpretation Performance’ that takes contemporary art as its medium. Rather than following a fixed interpretation, it prioritizes personal perception and free interpretation. By earnestly transforming whimsical and seemingly nonsensical impressions of artworks into performance, it evokes empathy and curiosity, giving meaning and legitimacy to each interpretation – d’strict’s executive creative director, Sang-hwa Park
If you are looking for a place to stay when you visit then check out our interactive accommodation map below. Just add in the dates you want to stay and the venue and you will be able to see what’s available nearby!
